Tata Power Recruitment Drive 2025 | Lead Associate | Any Degree | Across India | Apply Now
Tata Power is India’s largest integrated power company with a 108-year-old legacy committed to ‘Lighting Up Lives’ for generations to come. Our vision is to “Empower a billion lives through sustainable, affordable and innovative energy solutions”. Tata Power, together with its subsidiaries and joint entities, is present across the entire power value chain of conventional and renewable energy and next generation customer solution with future focus on innovation and technology, emphasis on renewable power, power distribution and service-led business.
Job Role: Lead Associate
Education: Master's in Mass Communication /Media Studies
Experience: 3 to 4years
Salary: 4.62 Lakhs per annum + other benefits
Job Location: Mumbai
What are we looking for?
At least 3-4 years of experience in Public Relations.
- Worked with PR Agency or have Media (Desk/content writing) exposure.
- Strong strategic thinking and content creation skills with expertise in executing high impact campaigns.
- Proficiency in analytics and crisis management, with effective cross functional collaboration skills.
You would be responsible for
Media Planning, Outreach & Relations
- Plan and coordinate media interactions across electronic, print, digital, and social channels.
- Develop experiential storytelling platforms—FAM visits, immersion tours, press briefings.
- Act as liaison for spokespersons; prepare media kits and briefing documents to maintain messaging consistency.
Strategic Communications & Campaign Leadership
- Conceptualize high-impact communication campaigns featuring brand ambassadors and special initiatives to boost visibility and engagement.
- Collaborate with cross-functional teams to deliver cohesive messaging and derive rich narrative themes.
- Research, structure, and produce long-form, data-backed narratives on EVs, rooftop solar, TPSDI, and HR initiatives.
- Identify winning story angles, craft executive position pieces and thought leadership content.
- Oversee content continuity across media channels—ensuring consistency in tone, communication pillars, and brand voice.
Measurement & Analytics
- Conduct quantitative and qualitative analysis of Advertising Value Equivalence (AVE) across regional and vernacular markets.
- Align media measured outputs to communication KPIs and reputation metrics; present insights and optimization plans.
- Track performance and ROI of all PR activities to guide future strategy.
Project Coordination & Cross-Functional Collaboration
- Work closely with brand, digital, social, product, and external agency teams to align PR strategy.
- Coordinate logistics and ensure seamless amplification of FAM/immersion programs.
- Monitor and manage project budgets, schedules, and deliverables.
All the interested and eligible candidates can apply for TATA Recruitment Drive 2025 online by the following link as soon as possible Before Last Date
For Lead Associate : Click Here
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